A Marketing Plan is the Strategic Link

Most brand managers’ marketing plans are a list of tactical ideas they’ve collected from various stakeholders. But there’s a better way to ensure that the marketing work we do will get results. Brand managers often get wrapped up in the daily grind of executing, with little time to think about why each marketing initiative may or may not belong in their marketing plan. It’s imperative that you have a clear and well-thought-out marketing plan that connects chosen initiatives back to the brand’s overarching strategy. Coupled with a long-term strategic plan (a.k.a. brand plan), the marketing plan then connects business action back to larger strategic goals, and helps to align key stakeholders to marketing objectives and tactics for the year. How strategic is your marketing plan? If you need help teaching your brand team best practices in strategy & planning, media & communications, or research & innovation, check out our brand management training and development programs: BRAND CAREER BOOSTER NEWSLETTER For more of the best brand management frameworks and advice, join our newsletter: https://gurulocity.com/brand-career-booster-newsletter/ BRAND MANAGEMENT ACCELERATOR PROGRAM A revolutionary learning & development platform designed to accelerate the performance of consumer brand managers https://gurulocity.com/membership/ LIVE IN-DEPTH TRAINING WORKSHOPS https://gurulocity.com/brand-team-training/ 1:1 BRAND LEADERSHIP COACHING https://gurulocity.com/brand-leadership-coaching/ -- SUBSCRIBE FOR MORE YOUTUBE VIDEOS /c/Gurulocity CONNECT ON SOCIAL MEDIA LinkedIn https://linkedin.com/in/knamaky TikTok https://www.tiktok.com/@ brandmanagertips Facebook https://facebook.com/gurulocity Twitter https://twitter.com/knamaky Kevin Namaky is the CEO at the Gurulocity Brand Management Institute, a consumer marketing education company that trains and consults for notable brand teams including Kimberly-Clark, Scotts Miracle-Gro, Bolthouse Farms, Ancestry.com, Johnson & Johnson, Sephora and Gorilla Brands. Kevin is also a featured instructor for the American Marketing Association, lectures at the IU Kelley School of Business, and has been featured in Ad Age, Forbes, Fast Company, Business Insider and the CMO Council. Previously Kevin worked for 20 years in the corporate and agency world growing notable consumer brands. To learn more, visit Gurulocity https://gurulocity.com #short #innovation #marketing #strategy #marketingstrategy #fmcg #consumergoods #brandmanagement #marketingtips #brand

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