MY PARTNER COMPANIES – What YOU have to know (Influencer marketing on YouTube)

I have some important things to say about partner companies and your trust in my opinion. Make sure you watch till the end because it’s important that you know what’s going on. There are some aspects that come with these partnerships that I’d like to talk to you about. 1. Honesty and Trust 2. Freedom of opinion 3. Legal questions ### Honesty and Trust ### For me, the most important thing about working with partner companies is that I’m honest with you, my viewers, and that I keep your trust. You should know what’s going on when I review a product and you should be able to trust in the honesty of my opinion on it. So whenever I’ve reviewed a product I’ve given you my honest opinion. When I got a product for free or at a reduced price I told you about it. And I’ll keep it that way. ### Freedom of opinion ### When companies ask me if I’d be interested in using one of their products I tell them clearly that I’m going to publish my honest opinion. If they’re not fine with that, I’m not going to accept the product. ### Legal questions ### Over the last couple of weeks I’ve spent many hours working my way into the legal side of these partnerships, the topic here is called „influencer marketing“. I’ve read a lot, listened to podcasts and watched videos by lawyers explaining what’s important about it. But – A couple of things became clear: When I review a product that I got for free or at a reduced price, I need to mark the video as „Advertisement“ by German law. This is what I’ve done. For you, it’s important to understand that you still get my honest opinion and that the term „Advertisement“ is there for legal reasons. The same is true when a product, that I got for free, gets more than normal attention in a video. What that means (what’s more than normal attention?) is not always easy to decide so I’m usually cautious. An example of this you can see in my swivel cabinet video (/watch/)s24m3=t?cpsNxwXJMx3J4 – this wasn’t a paid ad but I thought that the jig I was showing gets some attention and that it would be safe to mark this section of the video as advertising. Again: When you see the term „Advertising“ it doesn’t mean I was paid to make the video. It just means that I got the product for free or cheaper and that the product gets more attention in the video than just normal use. I have to show this label because of German law not because the video is a real ad. * * * * * * * * * * * I’m one of the co-founders of the European Woodworking Community (EWC). Check it out: http://european-woodworking.org * * * * * * * * * * * ## My tools ## ••• FOR US VIEWERS ••• https://holzhandwerk-ak.de/tools/ ••• FOR EVERYBODY ELSE ••• https://kit.co/holzhandwerk_ak (* affiliate links – see below for details) * * * * * * * * * * * ## Support my work ## My amazon wish list (if you feel like making me smile 😉) http://ak-u.de/wishlist Shirts etc. http://ak-u.de/merch * * * * * * * * * * * ## What is this channel about? ## Watch inspiring videos – Learn along with me – Make something! I love to create things out of wood and to make inspiring, enjoyable videos about the process. I really enjoy learning new skills and I share what I learnt at the end of each video. ## Schedule ## I try to upload a new video every second Sunday, 9 AM (CET). But this is purely a hobby, so when I get busy with family life and/or work, videos might take a little longer. ## Subscribe! ## I really appreciate your interest. Please consider subscribing – it means a lot and motivates me to keep making videos: http://ak-u.de/subscribe * * * * * * * * * * * ## Partners ## I want to let you know that I cooperate with a couple of tool companies. Occasionally, they provide me with some of their tools for me to use in the shop. But: Whenever you see me using a tool it means that I like it and think it’s worth using. When I do a review, I tell you my honest opinion. I want to be transparent about these partnerships, however, so that you’re not kept in the dark and can make up your own mind if you think I’m in fact unbiased or not. My partner companies are: Bessey, Kreg, Maschinenhandel Meyer, Triton, Wolfcraft (as of 01/2018) * * * * * * * * * * * You can also find me here: Instagram: https://instagram.com/holzhandwerk_ak Blog: http://holzhandwerk.andreas-kalt.de (German) * * * * * * * * * * * ## Music ## Music by Epidemic Sound (http://www.epidemicsound.com ) Short Guitar Clip (“What I learnt”) by Audionautix, http://audionautix.com/, Creative Commons Attribution license, https://creativecommons.org/licenses/by/4.0/ * * * * * * * * * * * (*) Affiliate Links When you buy using an affiliate link you pay the same price as usual – it won’t cost you more! I will get a small percentage of the price from amazon. Thanks for considering this way of supporting me!

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